Weighted Decision Matrix
A weighted decision matrix helps you prioritize tasks by evaluating them against customizable business metrics. Score each task across multiple criteria—like revenue impact, user activation, development time—then use weighted formulas to calculate priority rankings.
The template is fully customizable. Add, edit, or delete criteria, teams, and formulas to match your business needs.
Example evaluation criteria
Money
Impact: Influences revenue income.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Product Managers
Activation
Impact: Helps users understand how the product works.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Product Managers
Retention
Impact: Increases user motivation to use the product again.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Product Managers
Service
Impact: Reduces customer support time without quality loss.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Product Managers
Ads
Impact: Increases Facebook Ads launched via the product. Important for Facebook Marketing Partnership.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Product Managers
Posting
Impact: Helps create more templates or custom posts. Shows the advantage of posting and analysis via the tool. Customers post more via the service.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Product Managers
Reach
Impact: Number of customers, product units, or revenue this feature will affect.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Product Managers
Time
Impact: Development time and complexity.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: -3
Estimated by: Developers
Value
Impact: Importance for development and product.
Scale: Geometric sequence (0, 1, 2, 4, 6, 8)
Weight: +1
Estimated by: Developers
Calculation
(Money × 1) + (Activation × 1) + (Retention × 1) + (Service × 1) + (Ads × 1) + (Posting × 1) + (Reach × 1) – (Time × 3) + (Value × 1)
Related resources
- Google Sheets template - Use this spreadsheet to apply the weighted decision matrix method