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Best practices

Collect best practices for getting maximum value from your feedback widget. This guide covers proven strategies for widget design, placement, and follow-up that drive more engagement and better insights.

A user-friendly widget attracts more feedback. Here's how to create one.

Keep the form simple and short​

  • Ask targeted questions to get specific information from users
  • Use simple rating scales (1-5 stars)
  • Make text input optional, not required
  • Avoid too many form fields by automatically passing user data with the widget

Ducalis has a customizable form with scale options and SSO authentication to identify users who submit feedback.

Setting up scale and template

Customize your widget​

  • Use colors that match your brand
  • Position the floating widget button on the right or left where it's accessible but doesn't block content
  • Choose the right button label—whether it's "Feedback," "Support," or "Get Help," it should match what users expect when they click
  • Decide whether to show the Roadmap and Changelog alongside the feedback form

Learn more about customization in Step 3: Customize appearance.

Setting up embed widget appearance

Make it dismissible and non-intrusive​

  • Users should be able to close the widget easily without feeling pressured. A small, unobtrusive design—like a feedback button—respects their experience while remaining accessible.
  • Ensure it's easily accessible and fast to use on mobile devices.

Close the loop​

Act on the feedback​

The worst thing you can do is collect feedback and ignore it. Review regularly, categorize themes, and prioritize improvements based on patterns you see.

Common pitfalls to avoid​

  • ❌ Requiring too much information—reduces completion
  • ❌ Blocking critical page functionality—frustrates users
  • ❌ Collecting feedback but never acting on it—wastes goodwill
  • ❌ Not making the widget dismissible—traps users
  • ❌ Poor mobile experience—loses half your audience
  • ❌ Asking vague questions—gets vague answers

FAQs​

Can I use the feedback widget for a product management team?​

Yes. You can build your roadmap based on customer insights instead of assumptions.

  • Let users send you feature requests via the embedded widget to learn what's missing from your product
  • After you collect feature requests, build a product roadmap
  • Integrate Ducalis with your task tracker to send feature requests to the backlog
  • Prioritize your backlog with your team
  • Share the Roadmap with your users to let them upvote the next feature to build
  • Close the feedback loop with notifications
  • Notify your customers about the release using announcements or the changelog

Can I use the feedback widget for a development team?​

Yes. You can simplify bug tracking and improve your QA and testing processes.

  • Ducalis widget has a customizable form for creating bug reports from users
  • Pass custom and user data
  • Organize bugs by status
  • Add labels to easily filter similar issues
  • Visualize your workload with the Kanban board view
  • Prioritize bugs with your team
  • Send notifications to the bug reporter when you fix the issue

Can I use the feedback widget for a marketing team?​

Yes. You can gather in-context feedback throughout the user journey and collect insights to guide content strategy.

  • Use the embed widget to capture in-context feedback from visitors on your marketing site, landing pages, or pricing page
  • Understand what's missing on the page, what information isn't clearly visible, and identify bugs or broken links
  • Integrate Ducalis with your task tracker to send requests to the backlog
  • Use labels and statuses to group your feedback into categories
  • Prioritize your backlog with your team
  • Share the Roadmap with your users to let them upvote the next feature to build
  • Close the feedback loop with notifications
  • Notify your customers about the release using announcements or the changelog
Last updated: Today